Blog Author

Sashikala Nair


Sashi spent almost 2-decades in the private sector before a-4-year stint in the public sector – equipping her with unique perspectives to help diverse stakeholders in promoting and advancing the mandate of their communities and businesses. Having taken on the role of in-house director of corporate communications, marketing, and public relations for some of Malaysia’s well-known public listed companies and multinationals, the verticals she has served include the Media, Government, Hospitality, Property and Construction, and Human Capital and Recruitment. Her expertise is in Issues and Crises Communication and Management. Her last corporate position prior to co-founding MNAIR PR Consultancy was as the Corporate Communication Director of the Human Resources Development Fund (HRDF), Malaysia. Sashi was the first Malaysian to be awarded with the Women Leadership Award at the 5th World Women Leadership Congress and Awards 2017 in Mumbai, India; and was recognized as LinkedIn’s third most engaged marketing professional by LinkedIn Asia in its inaugural award for Malaysia’s marketing professionals.

Sashikala Nair's Blog Entries

25 November 2020

Three Crucial Considerations for Successful Marketing in a Digital World

By Sashikala Nair

In a digital world, customers own our brand and our business. If our marketing strategy have implicitly asked them to…

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